Over the course of five years, I held several key roles from Data & Analytics Insights Analyst to Senior Consumer Journey Insight Manager. I developed dashboards, algorithms, and self-service tools that empowered business decisions across various teams.

I played a pivotal role in driving data-driven strategies for product merchandising, member engagement, and marketing campaigns. My experience at Nike allowed me to combine my data expertise with hands-on marketing, delivering impactful insights and solutions that directly contributed to business growth and customer engagement.

As part of the Nike SNKRS app team, I focused on creating and implementing brand and marketing campaigns, along with video assets, and events designed to generate buzz and visibility for exclusive products. In this creative environment, I also provided insights through social listening and developed frameworks to ensure that our creativity was not only aligned with brand goals but also impactful and effective.

Thanks to my professional experience in data, I joined Aivancity school as a adjunct professor. I used my expertise to create and present a business intelligence class, a data analysis and visualization MOOC. These educational materials  are meant for master’s students  and professionals to bridge the gap between the technical  data knowledge they learn in the school and actual business challenges.